I bought this product at Delineation on the weekend and I love it!!!! I use it just a couple of times a day and have seen a definite improvement in the condition of my lips and my bf likes to use it when he's over too b/c "it doesn't smell girly". I used to use a Jurlique Lip Balm that was twice the price so I'm really happy to have found one that is all organic that's much more affordable.