I did initially like this toothpaste, the taste is nice and all but now I don't really think I'm digging this any more. I do not think it lives up to its claims and what it is targeted for. I will continue to use the tube I have just to finish it and not waste it but here is why I am no longer a fan:

- whitening claims -----> I have been using this toothpaste for as long as I can remember and I haven't noticed any difference, my teeth haven't gotten whiter.

- the blue dots in the tooth paste is actually PLASTIC. I did not know this until my sister told me she researched about it and found out that these micro beads are plastic. No thanks.

The taste is fine, it's minty, but I don't think the performance of this toothpaste lives up to its claims. It's just an ordinary toothpaste (with little plastic beads everywhere....not so fond of that)

This is just regular toothpaste. It did not live up to its whitening claims. I've been using this for about 2 months (trying to finish it), and I didn't see any differences in the whiteness of my teeth. Besides the whitening claims, it's an average toothpaste that does its job when it comes to cleaning your teeth.

Crest 3D white advanced vivid toothpaste is good. I didn't like the taste of it tho. I found it didn't foam mucb. But it did make a difference with my teeth.

Great toothpaste. I've been using this for awhile. I drink a lot of tea and ive noticed it keeps my teeth white. If you swear by this toothpaste and use it all the time you can actually buy this at dollorama for a cheaper price.

The his toothpaste is great for cleaning teeth and giving nice breath, but it doesn't taste very nice, it's way too minty which makes my eyes water. But I still recommend it makes your teeth whiter

I prefer to use these whitening toothpastes. I drink a lot of tea and coffee which stains my teeth however I've noticed that this whitening tooth paste does help! It's not a lot different in price either than your everyday tooth paste however I usually wait until these go on sale!

I like the clean fresh feeling after using this product. You do not get that gritty feeling on your teeth. The price maybe a little more but it is worth it.

This toothpaste helps whiten your teeth so much, and because its a toothpaste its as easy as brushing your teeth so for me it gets done everyday, where as if I was using white strips I may not find the time to do it!

leaves you with that after dentist feel we all thrive for. Rarely use any other type of tooth paste. It also definitely whitens your teeth like it claims.

LOVE it!
makes my mouth feel like its brand new.
takes all the nasty feeling of fuzz of my tteeth in the mornings after sleeping and at the end of the night when all the crap gets stuck!
love love love it!! =)