I'm going to be completely honest, I love cinnamon flavored things, but this particular toothpaste was not tasty in any way. That's not to say other people won't like it, though! It made my mouth burn a little bit, however, it did clean my teeth properly and made my breath smell nice. My mom loved this stuff before we switched to toothpaste to help sensitive teeth, but it just wasn't for me.

I love the taste of this toothpaste. Although not as effective for the purpose I want, I would buy it again just for the taste!