This is my favorite brand of tooth paste to use. It offers many varieties for different dental concerns. The whitening really works to brighten up your teeth, it also has great benefits to sore gums. This all me and my family use. Love this stuff !!

I started using this when I became pregnant, because my gums were bleeding, but this toothpaste helped so much for the extra needs of my teeth during pregnancy. I take great pride in the health of my teeth. Thanks Crest!

only toothpaste my family uses great product and really helps with sensitivity > I have my hubby hooked on it now as well

I really like this toothpaste as it has sensitivity protection. The texture took a little getting used to but all in all I find it very effective.

My mouth always feels fresh and clean with this toothpaste. It might be too strong for small kids.

This toothpaste has everything you could ever ask for, and it's reasonably priced! It's nice to have a quality toothpaste that whitens AND treats sensitivity plus everything else that's important in a toothpaste.

My teeth look and feel great.The best toothpaste I have ever used.

I agree with the previous reviewer. This toothpaste works really well! Unfortunately, I have sensitive teeth and so I only use Sensodyne. I happened to try this when I was visiting a relative overnight and forgot to bring my usual toothpaste. Not so wild about the taste, though - a strong baking soda-like flavor. My husband didn't like the taste at all and said he'll stick to his Colgate Total. Still, were it not for the sensitive teeth issue, I'd definitely switch to Pro-Health.