I just recently started using this product and it's amazing. Love the smell and it's super concentrated like the label says, I only need a tiny amount to do a load of dishes. I also use it for oil stains on clothes, works great!!

Have used Sunlight, Palmolive, and other generic dish soaps.. but Dawn is the best, and they help our environment, something that a lot of people cannot do! I got the platinum power one time just to try it out on a few of my hard to get baked on mess splotches. Now I'm not bashing the product, Dawn is awesome, but I think it did the same as it would if I just used regular Dawn, not much of a price difference, but it is more expensive.

Best soap I've used yet. Definitely overnight soaking power in three minutes