This shampoo has worked WONDERS for my dry hair!! I used to be trapped in the heat styling cycle--my hair was dry and frizzy, which would compel me to blow-dry and straighten, which only damaged my hair and added to the frizz. My hair has never looked this shiny, smooth, silky, strong, and overall healthy! Now my hair has the smooth texture that I used to only be able to achieve using a flat iron.
I have used Redken Smooth Down and Biosilk products in the past, and this shampoo works far better than both, and for a much more reasonable price! I recommend this to anyone who has dry hair and wants to rescue their hair from heat styling!

Washes great, and I do not need conditioner after using the shampoo, wonderful

I was at my sisters and borrowed her shampoo she uses Dove. I have such fine and straight hair and instantly it made my hair thick and rich and shiny looking with a great bounce to it. I just had to keep on using it. I would recommend this shampoo to everyone and it is very inexpensive and I love it.

makes myhair soft and nice looking

I love the grapefruit/lemongrass scent! made my hair soft, shiny, no fly-aways, and smells AWESOME. not usually something I would buy but it was on sale, and its my NEW favorite brand!