I have long colour treated hair and as most blondes will tell you, Being a chemical blonde generally means dry hair. I put this oil from like my ears down and i use like two squirts it really brings second and third day hair back from looking parched and in need of moisture. It is a great drug store option.

I'm glad Dove introduced this Regenerative Nourishment Serum. It actually use it on my body and hair and it works great. Makes my skin soft and my hair silky.

The price to pay for being blonde, dry brittle hair! This serum made my hair soft, shiny and less frizzy. I used before blow drying and then a tiny amount on dry hair. The bottle lasts a very long time, you don't need much. You must be careful not to use too much on your roots or they will be flat and heavy. I would repurchase.

I have extremely dry hair from using a Hair Straightener on a daily. This serum has helped my hair so much! It has life again lol. I use it each time I wash my hair and it has made such a difference. My hair is smooth, not broken and silky. Thank you Dove!

Dove Regenerative Nourishment Serum In OIl has a pleasant scent and felt nice in my hair. I have long hair that tends to be oily at the root so I only use this type of product at the ends. It absorbed well and didn't leave my hair looking too oily or stringy like some other products I have used.

Dove Regenerative Nourishment Serum In Oil isn't the best product I have used, but it is a good product and offers value at its price point. I would recommend Dove Regenerative Nourishment Serum in OIl for people looking for a product such as this in an affordable price range.

Makes your hair soft and shiney. My had less frizz and breakage. It smells great too. I would definitely recommend this product. Works great with the shampoo and conditioner.

First off, I can't get over how amazing it smells. Secondly, it works effectively as long as you use the proper amount. My hair isn't quite shoulder length, but it's thick, so I tried 3 drops and it was WAY TOO MUCH! It was an oily catastrophic mess that took forever to rinse out.
So I tried one drop the next time and I couldn't believe how much coverage I got from it. My hair felt silkier and smoother, looked shinier, and didn't look oily.
I felt like I had to wash my hair a lot earlier than usual, about a day earlier, but it was worth it for how nice my hair looked..

I have super fine hair (yay me..... :-/) so usually oils or serums are too heavy for my hair. Dove regenerative nourishment is not, though i have to be super careful of how much I put in. Makes my hair soft and shiny and smell great.

This products smells nice and I can feel it protecting my split ends! The only problem I found is that I have to wash my hair more often because of the oil. For the protection it gives, I don't mind!

used this from about halfway down hair to the tips, gave my hair a nice controlled smooth finish. Absolutely love it!! I used it on both damp and dry hair, I like using it on my dry hair the best to smooth out the frizzy ends