Although it's definitely sold at a premium price, this is probably the most beautiful and nourishing lipstick I have ever used. I have a lot of experience with lip colour and have come to despise those that dry my lips; I have enough of a problem with dry lips as it is and hate how painful that can be at the end of the day. While surprisingly pigmented (I also have a lot of experience with natural and organic lines) beside other comparable products, it is also pretty long wearing and I am required to reapply at most twice on a work day. I find other organic products require you to reapply every half hour for true colour! If natural ingredients are essential to you but you are not willing to sacrifice quality, I highly recommend giving this a try.