Didn't help my dry cracked heels

Bought this on a whim from WalMart a few months ago. The skin on the heels of my feet are extremely dry, cracked and flaky. I had high hopes this stuff would work miracles.
The lotion itself has a mild coco butter smell, it's semi thick and rich in texture. When applied my feet absorbed the lotion immediately and it left a greasy feel afterwards. For the first few times I used it as directed, wore socks to bed and did notice my feet in general were softer, and the skin on my heels no longer flaked. On week two I added extra lotion onto my heels, I applied it and rubbed it in, applied it again, and applie it a 3rd time onto the heel area and put socks on again as directed, which drove me nuts, I hate wearing socks to bed. Even with adding the extra lotion, my heels did not heal like I thought they would. I was hoping for a complete transformation and for the cracks to start to disappear and the skin to soften a bit - neither happened for me. I also think a lot of the lotion was soaked up my by socks.
Perhaps I have super bad feet that are beyond saving, I think this would probably benefit if I continually got pedicures and had a lot of the skin removed and once the skin healed, it might work as a good preventive lotion.