Super produit!

J’ai été vraiment très impressionné par ce produit , fonctionne super bien et est sans ammoniac.
J’ai fait 2 bleach un à la suite de l’autre pour arriver à la couleur que je voulais et ça n’a pas du tout abîmé mes cheveux! Je suis passé de brunette à platine sans difficulté et sans abîmer mes cheveux! Je recommande vivement!!!

This bleach is extra strong, so it really does get your hair very, very light. It also damages your hair less than other bleaches for sure, but it still does some damage, it's bleach after all. I recommend not leaving it on for more than 40 mins, and do try to avoid contact with your scalp of you can. All in all, good value and very effective.

I JUST used this bleach for the first time today. I bought it due to it being the most affordable, it claiming to lighten up to 5x and it has no ammonia in it. Firstly, it didn't smell bad. It didn't burn the heck out of my eyes and nostrils like all the other bleaches I have used. It went on easily and didn't burn whatsoever. When I washed it out, it didn't lift 5 times the colour, it did bleach my roots, but not 5x. The nice thing though is that my hair doesn't look or feel damaged at all. I am impressed that it lifted anything without some stinky ammonia.