The packaging was cute and clever so I picked up one. When I got it home and opened it up my first impression was how yummy it smelled (like bubble gum). Thanks to the doe foot applicator it is very easy to apply and control, it glides like a dream. The colour is amazing. So rich and pigmented, which surprised me since that is not my usual experience with lip gloss. A major plus is that is it not sticky at all and my lips felt so good.