Been using this for years now

It's A 10 products have always lived up to my expectations. This one specifically helps smooth my frizzy 3B curly hair, hydrated, detangles, amongst a lot of other benefits. The reason I gave it 4 stars is because the ingredients are not curly girl friendly, with the parabens and silicones. But besides that... It's a 10 for me!

Great Product but it's expensive!!

It's A 10 Leave-In Conditioner is a great product! I have very thick hair and it's heavy & tangled after washing it I tried It's A 10 Leave-In Conditioner and it literally detangled my hair without even using a hair brush! It's an awesome product, but a little expensive!!

Soft, Silky Hair

Although it is a little pricey, this is the best leave in conditioner I have ever tried. It leaves your hair feeling soft and silky - but never greasy. Great fragrance as well. It has become part of my daily routine and I won't leave home without it!

Best Leave In Conditioner

I received a sample of this leave in hair conditioner and fell in love immediately. I have tried many products like this and none compare to "It's a 10". My hair feels soft and smooth, it lessens my frizzies as I have naturally curly hair. I also have thin, fine hair and this makes my hair appear fuller. Can't live with out it now.