Great product. I highlight my hair and I definitely see a difference when my roots are showing. Love the smell, which I get compliments on all the time, and my hair feels SO soft and is kept nicely shiny.

Recently tried this lightening shampoo and conditioner, and was surprised to see that it actually worked! My hair is a medium blonde shade, and after using multiple times, began to notice a change. Although it wasn't a drastic change, I was impressed. My hair was visibly lighter, very shiny and soft. Would definitely recommend to someone who is not looking to dye their hair, but wants a subtle change.

I loved it !! My hair is 10 shades lighter the only problem is it is a bit pricey

Along with the go lighter hair spray, this stuff is amazing for in between colour root touch ups! It lightens hair enough that it looks natural, and blends right in with my colour! So I save money and my hair by colouring my hair less. I give it an A

Very happy with this product ! It's a little pricey at $11.99 for a 250 ml. tube but you don't need much for a good lather. It smells great and rinses out easily. I have had so many compliments on how good my hair looks since I've been using this shampoo !

Je suis pas impressionnée par ce Produit, je Le trouve moyen pour Le prix Et rend mes cheveux réches

I used The John Freida Go Blonder Shampoo and conditioner for 2 weeks. No cheating just sticking to the Go Blonder. My hair has gotten back its (now boosted) "natural" highlights.The change is subtle. So you can control just how much lighter Your hair gets. The shampoo left my hair feeling a little stripped, but the rich conditioner soon mad my hair creamy and smooth like it should be. I am having no problems with split ends and my hair is curly. I recomend this one to everyone for that summer lift.

My natural hair colour falls under light brown/dark blonde. This shampoo and conditioner combo from John Freida is amazing. Not only did I make my hair lighter this summer but it also made it softer and more manageable. Though it's expensive at roughly $15 a bottle it is well worth it!

As a lot of people do from time to time, they want their hair to be lighter without having to bleach or dye it. I gave in and tried out this set of shampoo and conditioner to see what happened. I have naturally dark blonde/light brown hair, that is dyed frequently. Since I started using these products, I have gotten some comments that my hair is getting blonder. I see my hair too much that I don't notice a big difference, but it is possible that it's lightening it slightly. Don't expect to magically have blonde hair, but it is just keep blonde hair radiant and healthy. For keeping my hair healthy, I give it a thumbs up! The lemon scent is a nice bonus. My mom even steals it from time to time because she likes how it makes her hair feel.

Thank you so very much John Frieda...I used the sample shampoo and conditioner recently with amazing results!!! I am a natural blonde...never dyed my hair, EVER! I can not believe how many comments I have had that my hair looks lighter! It has lightened and brightened my hair. Usually over the winter months when I don't get much sun my hair tends to go darker and flat looking but I have only used this sample and am now going to go buy this fantastic product to use always. For any of you lovely ladies that haven't tried this what are you waiting for...GO GET SOME NOW!!! I LOVE THIS SHAMPOO! Can't believe I have never used this before :)