Does the trick

I used this during the summer when I like to have a lighter shade of blonde. After using twice I could definitely see the difference and did achieve what I wanted. Also saves on having to colour my hair

Not bad for a non salon product

As a blonde (not natural) this shampoo helped keep my colour while also lightening just a tad, helping the brassy tones stay away. Even though it’s a drug store brand, I was pleased with this product. It smells very nice and I found my hair felt clean and shiny after using it

Great product. Defiantly buy again.

Excellent product. Price for quantity was good. Wish it did come in more size options. Worked within the first couple uses. Great smell. Will purchase again to keep my hair looking great.

Bold blonde!

This product definitely brings out the blonde!

I have highlighted hair and it makes it look completely sunkissed.

What I find though is that it leaves my hair very dry; dry to the point that I have to use a leave in conditioner a couple times a week. My hair is already very coarse and this just adds to it.

It's also not very concentrated. You need to use a fair bit if you have long, thick hair like mine.

Couldn't give best opinion

I only had a small sample of this,so I can't say for a overall everyday experiences. What I heard and got from that 2 usage of sample was softer hair and a lot more shine. A lot of my Blondies I know that use it there's a glow almost to their hair.

John Frieda Go Blonder Lightening Shampoo IS A GO!!!

This really works and I highly recommend it to anyone wanting a lightening product. Next time I am at the store I am getting this shampoo, plus the conditioner and maybe the spray. YEAH! Love it!

Shiny highlights

I have blonde highlights and felt that my hair looks shinier after using and more hidrated. It’s not a miracle, but works just fine. I use one and another day and try to keep it in my hair for between 3 to 5 minutos.

Love!

Lightens my colour treated hair without discolouring it! It also leaves my hair soft not dried out considering it lightens. I use this shampoo with the matching conditioner.

Awesome product

Makes my hair soft and easy to brush. Gives a lighter feeling on my hair and boost shine. I love the smell too. Doesnt see any difference with hair lightening but maybe because im used to dying my hair. I used the conditioner as well.

Lightens hair and adds some texture

I was surprised to see how nice it made my hair feel. I was expecting to just see lightening effects but it also made my hair feel lighter and flowy. My hair didn't go as light as I wanted, but I was happy to get a little bit lighter from my winter shade with just a few washes.