Love it !

Love this product ! Gives my hair a beautiful non brassy look . Keeps my blonde in top shape ! Helps my hair stay soft and smooth . Sometimes hard with prossesed hair .

Love it

This works very well for my bleached hair. Keeps the yellow tone away and gives me a wonderful silver blond. First time in my life I am
Happy with my blond tone. Will
Not use anything else

Only purple shampoo I've used

I've recently gone blonde and my stylist told me I would need purple shampoo in order to avoid brassiness. John freda stood out to me as a recognizable brand and its kept my hair looking lovely while not breaking the bank. Lovely!

Gradual Tone Correction for Blondes

I love this purple shampoo. Perfect for blonde or grey hair. Does exactly what they promised. My hair colour is Sand Blonde with natural highlights and some greys. Over time I've noticed a subtle change, it's definitely less brassy. My hairdresser even commented how nice the colour and condition was for non-treated hair. Lovely scent. I use it every couple of days without conditioner as my hair is quite fine, so I maybe only need to condition once a week or so.

Boost your blonde

Every time I use this conditioner people will ask if I’ve recently had my hair done, really blends and brightens my blonde hair. I use this product a couple of times a month to help maintain colour between salon visits.

Helps fix orange or yellow tinge in blonde

Something when you dye your hair blonde it goes orange or yellow well this product with its shampoo fixes that its a very effective product and not as expensive as other products

color correcter for brass tones

i love this so much it keeps my tones perfect and my hair is soft and restored from the breakage i caused ive been using it for about 8 months and i havent had a problem with it yet strongly recommend

Love the product , it really works like it claims !

My hair has been rejuvenated ! I love this and will definitely be purchasing it ! My hair looks and feels great ! I hope that I can find it here locally !

John Freida products can be pricey but its so worth it,my hair is so soft and my color stays vibrant and never dull and the shampoo has a really nice scent

This product brought out the blonde in my hair so well. I do not color my hair but after awhile it loses it's brightness. This product brought it back. Love it.