Must have for blondes

I am a natural brunette who loves to dye my hair blonde but I always find that within a week or two my hair is super brassy and ugly. Joico purple shampoo took away my brassyness and kept the blonde blonde between hair colorings. Loved It and converted family Into using it aswell.

No more brassy blonde!

I bought this and was hestitate to try it as my hair has a brassy blonde tint to it. I have now used it 2 times and you can see such a huge difference! My color is coming back to life!! Cheaper then having to go to the hair salon to tone out the blonde

The only product I use

I love this stuff. My hair is almost grey (super blonde) and all my mom carries in her shop is Joico. I picked this one out! And wow. It keeps the brassiness away, and the blonde here to stay.

My new regular shampoo!

Love this shampoo! Ive always used the colour endure violet but when they switched it to sulphate-free it left my hair greesy everytime, it was sooo strange but even my hairdresser was confused when she thought she didn’t rinse my conditioner, but it was actually the terrible reaction of the sf shampoo & conditioner on my hair! I was soo worried about what I would use and if I would find something I liked as much as the original, joico has amazing pigment for toning and I love the value of the litre bottles. When I found this and it worked I was doing the happy dance of relief and have been using it ever since 🤗

Great purple shampoo!

I have chemically dyed ashy blonde hair. Winter tends to make my hair brassy due to the lack of sunlight, but this shampoo keeps it ashy and vibrant. Most purple shampoos leave your hair feeling coarse, but Joico's leaves your hair feeling nourished.

Can't be without

I have extreme highlights, out of the salon they look amazing. After 2 washes I look brassy....hate it, this purple shampoo is a must. I use it every second shampooing, leave on for 5 min and work into hair. It's such a great product. It also makes your hair soft and manageable.

Amazing product

I dyed my hair from very dark brown to blonde. This product saved my hair from turn orange and kept the colour for months without having to go to the salon for colour correction.

Joico purple shampoo is great. Its a higher end product and works very well. Sometimes people purchase it and don't really know how to use it properly. Its not like a regular shampoo use it once a week and let it sit in your hair for at least 3 plus minutes. Its takes away the brassy color and even the green color form swimming pools, The chlorine does turn blonde hair green in pools , this product with help tremendously

I love this stuff!!! If you intend on keeping your freshly blonde hair, this is your stuff! Plus it smells really good, and you can choose a smaller bottle or get it in the pump bottle. Almost every drug store carries it which is super convenient as well. Highly recommend if you want that nice white blonde look.