Great product and cost effective

This product got the job done. I love the smell and that it kept my blonde vibrant. I disliked that my hair was super naughty and felt dried out after.

I would buy this again when I have hilights IN the summer

I like this product on my blonde hair. I notice it really gets rid of Brassiness also makes my hair soft. I always love my Joico shampoo and conditioner.

I wouldn't buy this purple shampoo again.

Joico products tend to be the go to at my salon and since my hair has been blonde for 3+ years I decided I would give this a try. If you're looking for something to drastically reduced the brassyness it may do for you what it did not for myself, I tried this on wet hair, and dry hair and both ways I found it did very little in general. If you're someone that gets your hair tonesld regularly this could help in between, just relying on it won't give you the platinum results you're most likely hoping for.

Brass be gone

I enjoyed this purple shampoo. It didn’t dry out my hair like most purple shampoos. Shampoo, lather, sit for a least 5 minutes then rise. Doesn’t turn hair purple. What it did do was remove the brass of my hair and left with shiny platinum blonde.

Definitely works!

This shampoo makes a noticeable difference to my hair colour ! It's quite moisturizing and smells nice. Using it along with the conditioner is a pretty good combo. I make sure to use it once a week

Joico Purple is a pretty decent product.

The cost of Joico products tends to keep me away. I tried this shampoo as my hairdresser recommended it. The effectiveness of keeping my dye job intact for longer was quite good. I didn't enjoy the softness level of my hair. I've used better Joico products in the past for this purpose so I expected my hair to feel really great. I was disappointed in the softness. It was only okay for that purpose.

No more brassy tones

Love this shampoo. Use it 2-3 times weekly and any brassiness that Id usually get in my blonde highlights are gone. Love the smell too! Decent value if you buy large bottles at a time.

Awesome product, would buy again!

Awesome product! My colour hasn’t faded in the two months since I’ve had my hair done and I still have the same bottle I bought when I got it done! Amazing shampoo!

Wonderful product!

I first bought this product only because it was on sale. However, after purchasing and using for a couple of months, I'm VERY happy about it! Usually when you bleach your hair, it dries out and it cracks and it's just a big mess from the harsh chemicals. Because of this shampoo, my hair feels natural and soft! I'm very happy with this product. I'm not 100% sure it helps a ton with bronzeing of fake blonde hair, but I'm happy with how soft my hair is, so it's all good.

I've had more ashy blond hair when I used this and I didn't find that it partocular helped my hair in maintaining a non brassy state. It was often recommended but I didn't think too much of it.