I love that the Jordana Sweet Creams are true to color. What you see in the tube is what you will see on your lips. I also like the cute font they used on their packaging. I also like that they don’t have an overwhelming scent. They smell sweet exactly like the Milani Fierce Foil Lip Glosses without being too strong (just like I mentioned above). Finally, I can say that a drugstore matte liquid lip color has a mouse like texture (similar to Stila).

I think the colors are beautiful! There are purples in this line, but I opted out in getting it since I currently own a pretty good amount of purple lippies. I love nude and bright shades since they are perfect for spring, so that’s what I got. As for the Jordana Sweet Creams being long-lasting, I have to say that all of the 5 shades I own are long-lasting about 6 hours, and 4 out of the 5 transfer. There is one color that does not transfer on me, and I don’t have a clue why (I’m thinking the formula is probably a bit different) the color 05 Mango Sorbet. It lasts for hours and I don’t have to touch up even after eating or drinking.