You'll love being a hip mom when you have all your stuff packed neatly in this hip bag. Light colored lining takes away the black hole effect and helps you quickly locate whatever you need. Complete with a Mommy pocket to hold keys cosmetics and your cell phone you really don't even need a purse. A three-way adjustable strap allows you switch from backpack to shoulder bag easily. Outside bottle pockets mean quick grabs when necessary. And hidden under the flap is a spot to put pictures of your new little bundle... you never know when you will need to show off! About Ju-Ju-BeJu-Ju-Be was started by the dynamic duo of diaper bags. Why did they start up a whole new brand? Because despite the great fashion (and even some great features) of the other brands there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else says that diaper bags aren't rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun.Ju-Ju-Be supports Breast Cancer Awareness and donates a portion of their bag sales to Breast Cancer Awareness charities.