I bought this product at a local nofrills and it was just awful. It tasted nothing like watermelon. After doing some research on the product, i found that many people are complaining about the same horrible chemical taste. I contacted kraft and they said that the taste might have been affected by the storing conditions and they might have experienced some heat damage. There are some reviews where people love this product so i cant say whether its fully bad or not. I havent had this experience with any other kool aid drink enhancers so i would say (to avoid wasting money and having a negative experience) to just avoid this flavour in particular.