For a natural peanut butter it's pretty smooth.

I've tried a few natural peanut butters and once they go in the fridge they're generally impossible to spread but not this one! The flavour takes a bit to get used to when you're used to regular peanut butter but it's really good once you get over that it isn't loaded in sugar and salt.

Depends on preference

I would say this product depends on your personal preference. I find the taste is bland compared to the sugar full one.
Was scared when i saw the oil separate but then found out thats what happens with natural pb. Cant realy compare to an other natural brand as this was the first i tried. Will probably not rebuy in near future but might buy it if on sale, not totaly closed to the idea

Sad!

This peanut butter is healthy, but GROSS! I will eat it but I will be angry the whole time! Also the jar says smooth but the butter has crunchy bits of peanuts in it!!! I would not give this to my worst enemy! WOW can not wait to whip this into the trash!

Good, but a bit runny.

I received a free coupon in the mail to try Kraft All-Natural Peanut Butter with Sea Salt. When I opened the jar there was about an inch of oil on top of the peanut butter, and it took a LOT of stirring to mix it in. Seems to be staying somewhat mixed now though. I only buy natural peanut butter, and it's nice to see that Kraft is on board with the natural. The consistency is runny-er than my usual brand. The taste is very nutty, which is great. Eating it on its own, I found that it tasted just a bit too salty. When paired with sweet things like fruit, it's fine.

Nuttier taste than the regular Peanut Butter!

The 100% All Natural Smooth Peanut Butter is not as thick as regular peanut butter. If you do prefer it to be thicker all you need to do is refrigerate it. Since the oils tend to seperate from the peanuts and rest on top you need to stir it every time you use it. The real big difference between the regular peanut butter and natural peanut butter is the taste. In the all natural peanut butter the peanut taste is more pronounced making it more nuttier. The all natural peanut butter is the healthier option for those that are health conscious especially considering it has no sodium. I tried store brand all natural peanut butter and I did not like it but this one tasted so much better. I will definitely be buying this again. You can also get the natural peanut butter in honey as well as sea salt. I will definitely be trying all the different flavors. ~ I was fortunate to try this for free ~

As natural as it says

Natural peanut butter tends to accumulate oil/liquid at the top...which is exactly what happens with this product. Just make sure to stick it in the fridge and stir before use. After a while, it solidifies and stops being so liquidy as it was when you first purchased it. Taste is bland compared to generic(sugar filled) peanut butter.

In terms of all natural peanut butters, this is a great buy. It's less expensive than many comparable all natural peanut butters, without compromising on taste or quality. If you haven't used an all natural pb before, you will have to get used to the fact that it 'separates' easily, leaving the more liquidy layer on top. Just be sure to mix well before use and it won't be an issue.

Definitely a great product - I like knowing what ingredients are in the products I buy, and it's a bonus that Kraft is such a reputable brand. Great in all types of recipes, especially healthy/clean eating, paleo, and macro-diet based.

Wonderful natural peanut butter. You can actually taste a true peanut flavour. Always, whether on sale or not, it is a reasonable price. Only ingredient is peanuts!

Kraft All Natural Smooth Peanut Butter is my new all time favorite peanut butter. I just recently bought a jar and was quite surprised that it tastes so good. My kids really liked it too. It is our new go to peanut butter. I like it on multi-grain toast and the kids like it with p&j;sandwiches

I did not really enjoy this peanut butter. The taste is very mild and it is hard to spread. I like the fact that it has such few ingredients and is good for you. The cost for a small container of this peanut butter is quite expensive. I am not a big fan. I do not get the peanut butter flavour that I crave when I have this. It is good in baking though.