I don't usually like plain chips (why eat plain when I can have flavours?) but these are so greasy - in an addictive way - that you can't help but eat chip after chip. They're not that salty, either, so you're not stuck with the annoyance of drinking tons of water afterwards. I'm not fond of wavy chips because of the texture but it does provide a nice crunch and snap in this case which is such an improvement on the annoying thinness of the regular Lay's chips.