Now I know these products are marketed towards teenagers, and are generally thought of as a teen-aged product. I started using it when I was in my young teens. As I started getting older, I kept trying out other brands looking for something that would keep my lips feeling soft and moisturized. (I should confess I'm pretty much addicted to lip balm)
I could NOT find anything that worked even close to as well as Lip Smackers. It really does keep my lips soft and keeps them feeling moisturized. I like the vanilla flavour because it has a lighter flavour than most others and isn't dyed. (the Cotton Candy flavour is great also).
It's also way less expensive than some of the other, less effective, brands I've tried.
This is a product I can't live without. No matter what you're using now, you should try Lip Smackers and see for yourself how much better it works.