Good lotion, but a hipster gimmick

There's nothing particularly special about this besides the name. It's a gimmick for hipsters to buy into the cannabis culture and pretend they're cool. Or I guess even believe it.
Otherwise, it is just a decent, non-greasy moisturizer which I really like for summer - it lasts and you don't get all gross when you sweat.
Kind of pricey so I just buy it if it goes on sale.