I started using this shampoo about a year ago when I started dying my hair. It straightens and gets my colour lasting longer! and it smells great too

Love this shampoo! It doesn't strip my hair after I've coloured it or dry it out. I have very thick, wavy hair and it leaves my hair feeling clean, soft, and manageable.

This is a great product. It's inexpensive and works just as effectively as the salon products. It did a great job in retaining my salon coloured hair - even when it was exposed to the Mexican sun when I was on vacation in Cabos for a full week! I definitely recommend this product!

Absolutely love this product. I have been buying salon grade shampoo and conditioner as I have fine hair but a lot of it and it tangles really easily. Nothing seemed to work except the stuff I bought at the salon. I got a free sample of this product and have been using it ever since!! It has a great smell, and doesn't fade my colour treated hair!!! Can be found for 3.99 at super store and walmart!

I got the entire collection from this line compliments of L'Oreal and have been using the shampoo, conditioner and treatment for the past couple of weeks.

What I really like about this line is that it's inexpensive ($5.99 - $6.99 per product), but it makes my hair so soft while protecting my colour. The shampoo makes my hair feel great. Really clean, nice scent and with the conditioner, very soft. I usually prefer high end hair products, but this one is a winner.