This is a mascara I will definitely buy again. It lengthens and you can wear it all day without it flaking. My favorite part is how it washes off; it really does come off clean. You can see the tubes, I find it easiest to get off by wetting my fingers with warm water and sliding the mascara off with my fingers. It doesn't pull at the lashes one bit!

I bought this product because I have really short lashes. The mascara was really easy to apply and made my eyelashes noticibly longer and even my boyfriend could tell the difference! I love this mascara and use it everyday.

I received this mascara at the launch of L'Oreal Fashion Week because this was their official mascara.

If you are looking for really dramatic lashes, this will do the trick. It makes your lashes feel moisturized and protected because it wraps them in tubes (similar idea to kissme mascara). It is a two step process with the white base followed by the black coat. The basecoat is what makes lashes feel moisturized. I felt like I was putting lotion on my eyelashes and they really did feel nourished. You have to be careful with the topcoat that you get all the white covered or it looks odd.

I have medium full lashes to begin with. I found this mascara to be quite dramatic, like almost false eyelashes dramatic. It didn't flake, didn't irritate my eyes and I just really liked the look of it.

What I did not enjoy was the washing it off part. It is supposed to come off easily with warm water, but it took quite a while and I had to use soap. With just water I had black around my eyes. In general, it took quite a bit longer than normal to wash all the mascara off. Because of that I would only wear this for special occasions. I don't like to spend 5 minutes removing my mascara alone. I'm too impatient.

When it comes off you will think it is taking your eyelashes with it, but don't worry it isn't. Those are just the 'tubes' sliding off. I took this off once in the bathtub and it left black blobbies all over the place so I recommend doing this only over the sink.

Overall I would definitely wear this for a night out when I really want to add some drama, but for a regular day mascara would choose something easier to remove.

I believe it retails for approx $14