I really wanted to like this product due to the fact that it's considered a luxury brand and it's rather expensive, around $28 on average. It is a nice formula--I find it is nice and smooth and lasts awhile, without being sticky which can be a problem with some glosses. Unfortunately it just doesn't "wow" me, and for that price, I want to be wowwed. There are plenty of other lip glosses that work just as well, if not better than this, some for a third of the price. It does smell nice though, so if you have money to burn, you might like it, otherwise, I'd stick to the lower priced options.