10/10 would buy this product again

This hair dye is very good. It covers your hair amazingly and as long as you don’t wash it it’s fine but as soon as you lather and rinse you loose a lot of the shine and beauty it had with the first initial dye. Red dyes are hair to stay in your hair and this one is not an exception. However if you don’t mind the upkeep then you’re golden. I would recommend using a dry shampoo for the first few weeks and wearing a hair bonnet when you shower to preserve the life of the hair abit more but if you’re down with paying almost 20 dollars every 2 weeks depending on how long your hair is I’d say it’s worth it.
I’m going to keep buying it because I think the colour is too gorgeous not to!

Love love love this product and color!!! Stays in a lot longer than most colors I've tried from Manic Panic. Color is dark red but soooo rich. I was never dissapointed every time I tried it. Easy to apply(gets messy if you're not used to it so use gloves as with any other hair dye) If you have dark hair, bleach a bit but not too long because if you apply product on dark brown hair, you'll only get a nice red out in the sunlight/bright light.

This product sticks in my hair like Gold! I love that I have to bleach my roots before I have to re-dye my hair! No bad chemical smell and its vegan. The colour is beautiful and I have been able to make a small pot of the dye last a very long time!