First of all the name is a bit misleading because it's not a gel. It is a creamy white liquid. It comes in a convenient pump container that can sit on your sink. It's recognized by the Canadian dermatology Association. It's non-irritating, hypoallergenic, perfume free, soap free, oil free and paraben free. It's suitable for all skin types. I use it daily to remove my makeup at the end of the day. I find it very effective, and it leaves my skin soft and smooth.