I bought this coffee on a whim because I needed coffee and it was on sale. The first cup I brewed I was slightly nervous. It has a very unpleasant smell to it and doesn't smell the way you expect McDonalds coffee should. But once you get over the smell and taste it, it isnt too bad. It doesnt taste as good as its store bought version, but if the price is right then its worth it. I would recommend this coffee only if its on sale.