This is an intensive hair treatment that you leave on your hair for about 7 minutes. It comes in a blue tub with orange or brown writing. This stuff is the only product I'm willing to splurge $50 bucks on. It does make my crazy, frizzy coarse hair, soft and smooth. It doesn't hurt that it makes your hair smell AMAZING all day. It also seems to last a long time as you don't need to use it everyday.