The only kind deodorant I have ever used before I tried this was the kind from the grocery or mega store. I am 34 and have recently really started examining what I put in my body and on my body. I love that it is all natural! They can (and do) literally put that it is made with pure, natural ingredients, and GMO free. I just have a better piece of mind when I use good, natural products. Now let's get to how it works. It works just as good if not better than store bought deodorant. I love the smell. It's got a nice easy to the nose herbal smell. I love that it's not super strong smelling, but super strong working!