If you have acne-prone or tan skin, this product is not for you! It cakes on and will make you look orange! I can't say how effective it is for paler skins, but if you have any slight colour it is very difficult to find a match that looks natural and "radiant". I started using this product on my legs during the summer because I didn't want to waste it and wanted my legs to shine and was asked by a few people why my legs looked orange.