Good Colour

always starts out darker than expected then fades to a beautiful chocolate brown! i have been using this dye for years and will probably use it forever! doesn’t smell too harsh and makes my hair soft!

Great product

Unfortunately, I have a lot of Grey hair. I bought this on a whim because of my mom. I am so impressed with the colour! Not only the colour, but how easy it is to use. The fragrance of box dye always makes me cringe. This product smells great too. I highly recommend it!