I have tried many other natural/ organic deoderants, and been frusterated with the results. They are difficult to apply, smell funky, and don't last all day. I am very happy to recommend this one. It is easy to apply, has very little odor (some people may prefer a deoderant with a stronger smell), and lasts all day.... and half the night if you need it to. :) A little pricy, but give them your address when they ask for it at check-out, and they will send you coupons in the mail (usually for you b-day, $10 off $25 purchase, etc...)