Strong fishy taste for a protein bar

I was disappointed when I tried this bar this morning, it has a very fishy taste and was not good at all. I have been eating a variety of protein bars lately and this one is at the bottom of my list.

I have been taking Omega 3 fish oil capsules for over 10 years, so I am used to the occasional fish burp and it doesn't bother me anymore, but this bar is like eating fish burps over and over. Unfortunately I cannot recommend it.