My daughter loved this toothpaste and would brush her teeth multiple times a day.
I love that its fluoride free. I will definitely be using this brand for my son when he's old enough.

My niece started using this in the Disney Princess toddler toothpaste. It motivated her to want to brush her teeth regularly. It was so funny watching her acting grown-up.

Great toothpaste for babies and toddlers learning how to brush. it is safe to swallow. baby will enjoy brushing with this product.

Its a great first toothpaste, this is the time when babies learn how to brush their teeth so when they swallow it you dont have to worry. Fruity flavour and tube desing makes them want to and enjoy having toothbrushing time.