I used a dollop a little bigger than a quarter of the conditioner and worked it into my hair, leaving it in while I showered. Being able to use just a little is really important - I have long hair and some types of product need way too much to be effective at all. I don't want to go broke making my hair manageable. When I rinsed, I am sad to say that I did have considerable hair loss. Unfortunately this happens with 99% of all conditioners I use. It rinsed out very well with minimal effort and felt really soft, even at this stage. My hair looked great all day and felt really soft - no flyaways!