I started moisturizing my skin when I was 18 years old. I have used a wide variety of products in a wide variety of price ranges. Until very recently I was using L'Oreal Golden Balm, and was very satisfied with it. Then I began doing volunteer work with seniors and came upon a lovely lady who is 99 years of age with beautiful skin. When I commented on her beautiful complexion, she told me that she has used Ponds skin cream all of her life, as did her mother before her. I decided to give it a try. I love the texture and the light clean fragrance, and my skin has never looked better! It's soft and smooth feels wonderful. I couldn't be happier. Ponds will now be the only skin cream I use.