Primark Kylie Lip Kit dupes!

Primark are one high street store who really have upped their make-up game.

When they first forayed into selling pieces of make-up around 9 years ago I never bothered looking at it because it resembled something of pound shop quality and lacked variety.

Fast forward 8 or 9 years and they have seriously taken inspiration from the digital universe of beauty trends.

The PS Insta Girl Intense Liquid Lipstick is a liquid lip colour that glides on and dries to a velvet matte feel.

Some of the colours are easy dupes for Kylie Lip Kits, NYX Matte Lipsticks and other brands that may be a little more pricey.

Muse, Selfie and Mayfair are the well-worth-a-try neutrals I recommend. As you can tell by shade names, the products in the Insta Girl range are named after the social media titan - the app that made photos exciting again. Instagram inspired make-up, sold at Primark. It’s a big Yesssssss!