when my babies were newborns i opted to buy this instead of it competitor brand which was a tad more expensive. this exceeded all of my expectations. For a baby's natural sensitive and new skin this was the one for us. it left no scent or chemicals that would irritate a babies new skin and it was less pricey than the competitor brands.

I'm not to keen on Purex. I feel like the clothing needs to be washed twice to achieve cleanliness. The fragrance is barely there for any of the Pure detergents I have used. I do not believe it's effective. I have had to change from Purex to another brand because I found that it did not work for me. Just my opinion though.

Ive been using Purex Baby since before I had my kids Just to wash my linens and facecloths since I have sentive skin and enjoyed the soft smell of this detergeant in addition to that I now use it on my kids clothes , blankies etc.. It leaves my baby and toddler smelling soooo good ! Theres nothing I love more than snuggling up to my babies in their freshly washed onesies the smell and clean of this product makes it even more special

I love this baby detergent. We have used it with both of our children, and have had no adverse reactions whatsoever. It has that nice "baby scent", and cleans great! I would highly recommend it.

Friends kept asking me what I washed my daughter's clothes with. The scent was so pleasing to the senses. It wasn't too overwhelming but just a good balance for babies with sensitive skin like my daughter who has eczema.

This is the only baby detergent we use! Our daughter has sensitive skin and has never been irritated by it. A little bit goes a long way in the wash and the price point is greatl. Highly recommend!

I love this detergent. I originally bought it to wash all of the clothes we received at our baby shower and am still using it. It works great at getting stains out and smells terrific. I even use it on mine and my husbands clothes. It's also very fairly priced compared to the other baby detergents.

Effective at stain fighting, light/no scent and my babies laundry comes out of the dryer smelling like it was hung on the wash line to dry. Have not tried other Baby Laundry soaps as of yet but have been very happy with this detergent. Great price and have picked up a few extra bottles when it's been on sale.

both my kids have sensitive skin and there is not many detergents that i can use. this one is great and the price is even better since i have lucked out and got some on sale for 2.99. most other baby detergents are quite expensive i am very happy with this product.

I love this laundry soap for myself. Forget about a baby. It smells so good and makes my clothes very soft. It is little pricier then most but well worth it