I was super curious about this product since I love a matte lip and it's a lot harder to find in drugstores. I am a fan of Revlon's matte lipsticks and their colourburst balm stains and this seemed like a combination of both of these. The lipstick is basically a giant crayon and has the consistency of a lighter lipstick, almost balmy but since it is a matte, it isn't as soft or glossy as a balm is. I wouldn't consider this a matte but it isn't as drying as other mattes. That being said, the pigmentation is decent but not the best. I have other mattes that completely cover and are truer to the shade. For an inexpensive, matte lip product, this is something I would recommend. It won't be my favourite or even an essential go to but it's great for touch ups throughout the day on my heavier, matte lip that tends to peel off when I put too much on. For the price, this is an excellent option!