Low impact vegan mascara

This is a great vegan mascara if you have sensitive eyes! Made with 99% natural ingredients, it's both lengthening and volumizing, and it also conditions your lashes with shea butter. The only downside is I found it flaked and transferred a bit after extended wear.

Natural beautiful lashes

I have never tried Rimmel's mascara before. I've tries some other products. It feel comfy on the lashes, doesn't weigh them down. It doesn't clump. For me it didn't add any volume or length, i have thin lashes though. But it loooks amazing if you're looking for a natural clean look.
I have really oily eyelid and most of the eyelid products I've tried have smudged. But this didn't. I'm really happy about that. Vegan, cruelty free, natural ingredients. Don't have any complains.

Did not itch my eyes

I use mascara rarely. I am more of a kohl pencil gal. On rare occasions I do use I feel like something sitting ony lashes and itch too. "Kind and free" sold me to try this. I liked the light feeling on my lashes and it didn't itched even once. I guess going forward I will be using this regularly.

Looks natural

First of all, the packaging is nice and simple, and when i first open it, the wand is straight with little bristles all around to coat your lashes. I used two coats of mascara on my lashes, and it felt light on my eyes, volumized and lengthened my lashes, and looked natural which I liked. The mascara was not clumpy at all, it claimed to be clump free which is true. It has a non-messy application and super long wearing which I found. It wasn't, however, waterproof.

Voluminous lashes

This mascara went on really smooth and didn't look cakey. The bristles on the brush could be longer. Although it's a great product, the packaging makes it look cheap, so that could be better

Great alternative

I received this eco friendly mascara for free in exchange of an honest review.
I used it on several occasion because mascara is a must in my daily routine. I loved how easy is the application. It looks great. Removing it was also fast and easy. My only negative point was the lack of hold. With a little humidity or at the end of the day I had black lines under my eyes.

Just not for me

I liked this mascara when i first tried it. I did curl my lashes as they are straight. It coats the lashes beautifully. They look fuller and longer. However, for someone with oily skin, this doesn’t do well as it smudges. Might be ok for others that doesn’t have oily skin.

It’s okay

I am not a big fan of mascara. This one was okay to use, still felt a big chunky. It wipes off quite easily with makeup wipes. I appreciate the conscious effort for cruelty free.

Conditioning

Definitely a conditioning mascara. Did not clump but also didn't give much volume or length. I had to use a different mascara on top to get the length I was looking for. It was very easy to remove.

I don't wear a lot of mascara

I don't wear mascara often so i can't really compare this one to any other product but so far i like it. Not irritating at all which has been part of the reason i don't wear mascara much but this one may just change that