This product works well and is cheaper than most drug store mascaras. The thing that makes the average formula work even better is the comb applicator. It allows you to really separate your lashes. The formula is not too thick and is also very easy to apply to your bottom lashes. I usually find myself making a bit of a mess on my lower lash line with the typical fat brushes, especially with the new CoverGirl mascara I bought recently, which has a big fat barrel applicator with very short bristles. When I finish this one, I will be keeping the brush as a lash comb because it works very well. I often find myself applying it over other mascaras because the brush helps take out clumps. I've never had a problem with it clumping or flaking and it has never irritated my eyes. It gives some volume and definitely adds length.

Definitely worth the money I paid for it, which was minimal. Will buy it again.

I love this mascara. The thin flat brush works great with my already long lashes. It lasts all day and night but still comes off easily. No mess and no clumping.

sadly my camera is broken but ladies,
im not kidding when i say that THIS STUFF WORKS! omg i love it so much.
every lash has mascara on it and looks longer and wider.
i will never use another mascara other than this!

In true ChickAdvisor addict fashion, I had to try out this mascara after reading recent rave reviews. I am pleased to say that I am jumping in the bandwagon. I love this mascara. It always goes on clump free. It gives me long, defined lashes that still looks natural. It gives the illusion that you're born with mile long batty lashes.

One thing that I look for in mascara is how easy I can take it off. This slides off easily with my make-up remover. It has pretty decent staying power on your lashes though; smudging throughout the day is very minimal.

I reach for this mascara on "natural days", but for more drama, I will still go with my L'Oreal Voluminous.

Fantastic! In my last mascara purchase I wasn't satisfied with the product at all so this time I decided to try something different. This Rimmel Maxxxx Effect mascara is fantastic. I think it might just be the work of the different applicator brush but, it really does define and separate your lashes! It makes your eyes pop! I haven't had any clumping and I find it soft on my eye lashes. I can also comment that it is gentle on sensitive eyes, so no need to worry there! It also comes off very easily with make up remover which is fantastic because not all mascaras are like that. Definitely worth every penny I spent on it!

I have to agree with the other reviewers, this mascara is really fantastic. I picked one up because I wanted to test it for myself a couple of weeks ago. Instead of a traditional wand, it has a comb at the end, which is great for preventing your lashes from clumping. It makes my eyelashes very long yet reasonably natural looking.

One thing I always judge a mascara on is if it makes my lashes crunchy. This one is sort of in between. They feel very light but a little dry. That is my only complaint. I'd like if there were more conditioners like L'Oreal has so it feels a bit softer. It washes off easily, doesn't flake or clump. I can't comment on sensitivity because my eyes aren't very sensitive. This mascara will give you comparable results to Benefit's BADgal mascara but for less than half the price.

I'll definitely buy this mascara again.

I am a little bit spoiled about Eyelash Mascara. I never go for anything else than High End products like my favorite: Estee Lauder Magnificent $19.00, that for me is the BEST.

But after reading reviews all over the place ( Magazines, websites, etc.) about Rimmel London Mascaras, i give a try, because for such a little price worth a try, and worst scenario could just lose $5.00. Well, i am surprised ....!

Lash Maxxx 3x Lash Multiplying Effect Mascara from Rimmel London is very good for the price and quality. The key is the brush that come with the mascara: "Lash Maxxx Zero Clump Applicator". The shape is like a little comb and you can apply the Mascara to the outer conner of your eyelashes. It perfectly separates, build, enhances and elongate your eyelashes very nicely, then use Shu Uemura Curler and VOILA ! you will have Gorgeous Lashes, like feathery wings. The main thing for me about this Mascara is that you can brush every single lash and the corner eyelashes goes to the sides, in a perfect, natural way.
The only con for me is the texture. Just a little bit... Even that no clumps is a plus for this mascara, i feel my lashes very heavy, and harder, in comparison to a High End product like my Estee Lauder Magnificent Mascara that gives you clump free, dark, volumized eyelashes, but very light and it doesn't make you feel that your eyelashes are covered by cement.

So, i recommend this mascara if you want to save money without sacrificing quality, is a good Deal. About the advertising, it is true. Read below:

Get that bit XXX-tra with Rimmel London's new Lash MAXXX Mascara. Incredible 3x lash multiplication conjures up the longest, fullest and sexiest lashes ever! The precise super-fine wand gives you extra control over how you style your lashes, separating and maximising, leaving you with ultra-feminine eyes to die for. Gorgeous lashes.