Absolutely amazing

Used the purple passion and it is absolutely amazing, the shine is phenomenal and the colour stay is amazing.
I would definitely recommend this to everyone and will definitely be using it again

Amazing

I have been dying my hair for years and have used hundreds of different brands and this is still my favorite. My hair doesn't feel damaged after using it, it smells great and gives a very vibrant colour.

Brilliant

Easy to use and amazing colour choice. Highly recommend to anyone who wants to dyetheir hait without fussand drama. Doesn't have a horrible smell like some

Loved how this product made my hair feel.

I love the way this product worked on my hair. Really gentle and nice. It covered the gray in my hair and left my hair feeling silky and soft. I like they way my hair felt afterwards.

Love the color!

I used this product in the color "Macadamia Brown". It was actually my first time using this brand! I knew their salon hair products, like shampoo and conditioner, but not their hair dyes. I absolutely love this shade! It's such a cool deep brunette color! I really loved the result. I hope I can find it again at the store!

Loved the results!

I loved using this product. It left my hair shiny and well hydrated. I also adored the smell. A lot of other hair color products leave a processed smell, but this one did not.

Amazing!

My first time using this brand! I knew their salon hair products, like shampoo and conditioner, but not their hair dyes. I absolutely love this shade! It's such a cool deep brunette color! I really loved the result. I hope I can find it again at the store!
​

bons résultats sans abîmer les cheveux

j'utilise la nuance 3.8 (brun velours) depuis plus d'une année pour cacher mes cheveux blancs (environ 5 à 10% de mes cheveux). je fais ma repousse aux 6 semaines environ et j'applique cette teinture sur les longueurs aux 6 mois. la couleur tient bien, est riche et brillante, l'odeur n'est pas trop forte à l'application et surtout, elle n’abîme pas mes cheveux

Just not right for me

As a regular at home hair colorist I wanted to love this. The color was good and I didn’t feel that it damaged my hair, was pleased with the results however after second use of this line my head was terribly itchy for days following. I have never had that with other hair color products

Love Amethyst Black

I have tried a few hair dye brands, some expensive others not, the expensive ones were all recommended, unfortunately even when fallowing the company's instructions the colour would look great the first night (except the cheep brands) but most were gone after the first wash and it didn't matter that I used cold water (that sucked) and not swimming the colour was gone and the others gone after the second wash, now I had bought my mother one of the Schwarzkopf color ultime hair color cream in a light brown shade and she loved it, so when picking up a second box for her I saw the Amethyst Black and figured I`d try it, I loved the colour so much and when I washed my hair the second time with warm water (was tired and forgot) I freaked thinking it would be all gone but to my surprise it was fine, even with swimming 4 times a week it took a month before it was noticeable that it had faded but was still purple just dull. I love how it looks on me and my uncle who is not a fan of hair colour like purple, blue etc... he even likes it, still buying it, be year now in February