Excellent product by an excellent company

Tarte is easily one of my favourite beauty brands; I own many of their products and it is rare that I am anything but satisfied. I had heard a lot of hype about this mascara, wondered if it would be better than TooFaced Better Than Sex, and while it as not as thick a formula, I do find it offers more precision and is definitely long-wearing.

This makes my lashes look amazing!

I got this product in one of my ipsy bags and it has quickly become my favorite mascara. I have long but very thin lashes, and this product really helps them look full and voluminous. It says on all day and doesn't flake off, and is also easy to remove. I even had someone ask me where I had my lash extensions done. :D

Best Mascara Ever!

One of the best mascaras I’ve ever used. Love Tarte because it’s vegan and natural. It doesn’t clump and extends your lashes to a full length. I definitely recommend this product as I have purchased it twice now!

Love

Got this in my Ipsy bag and fell in love immediately. I find mascara incredibly difficult to apply but this went on so smoothly and not clumpy at all! Within the first hour of wearing it at work a client asked if I got lash extensions. I will buy this again.

BEST mascara by far.

I have always needed waterproof mascara until I tried this one. It is my abosolute favourite mascara I have ever used. It does not run. You won't regret it

I love this mascara

I dont have long eye lashes and whenever i put this on, it instantly makes my eyelashes look longer and fuller. It last all day and i wear this all of the time!

Personal favorite

This mascara has opened my eyes in more ways than one. It gives volume and length, at least for me. I've been using luxury brands since I was young and my Mom would give me her samples. This mascara is in my top 3 and I think that's an accomplishment for it since I've used so many (it's number 2 by the way after urban decay). For a long time I used benefit mascaras (both of them) and I love this so much more.

Meh...

I have fairly short eyelashes so I typically gravitate towards products that boast volumizing and lengthening (I usually wear eyelash extensions but am currently pregnant). I was eager to try this product because it's 4-in-1 with volumizing, lengthening, conditioning and curling properties.
While I will give it credit for conditioning and curling the lashes it didn't go much for lengthening and volumizing. I barely noticed a difference aside from darkening my lashes. Also, this product needs at least 2 coats to show any effect. I wear contacts so I give it credit for not irritating my eyes and for not caking under my lower lashes throughout the day. Very easy to wash off as well.

Honestly, I would save the $$$ and use a Maybelline mascara.

This mascara makes my lashes look amazing!

I am in love with this mascara. My thin/sparse lashes look so full and gorgeous when I wear it. The tube is easy to use, and the formula applies to lashes evenly and smoothly. Pretty purple tube. I will absolutely buy this product again. Love love love it.

Okay but not #1

I just realized that I've been using the waterproof version of this mascara this whole time.. which is saying something if I hadn't realized it was even waterproof mascara. I wouldn't say it's waterproof, but more resistant to rubbing off or smearing. I did expect the brush of the wand to be softer and fluffier rather than a harder plastic like it is. I find plastic wands focus solely on lengthening the lashes which is not what I'm looking for my mascara to do, I need volume. This mascara does offer some volume but not as much as I would have liked. This mascara was one of the top rated on Sephoras app so I had high expectations. Had my expectations not been so high I might have been more satisfied and impressed with the product.