I LOVE THIS MASCARA!! I'm a big fan of mascara, but this is my absolute favourite!! I have super super straight lashes and this product helps to keeps them curled after I use an eye lash curler! I've gone through countless tube of this and will continue to purchase! :)

This is my second favourite mascara.

The formal is light and the wand is great for separating your lashes. I use this mascara when I'm going for the minimal, natural makeup look.

I did not think I would like a mascara more than Tarte Lights, Camera, Lashes - but this gold packaged version of the mascara impresses me even more. It gives a more intense look so I use it for special occasions. I used to layer mascaras but this brand gives me the dark and curled look with just the one brush!

Excellent mascara, one of my more expensive make-up items but worth the price. Classic black look, easy to apply and adds both length and thickness. I wear this everyday but it does provide a slightly heavy look that some may prefer for occasions.

Amazing mascara. It truly makes my lashes long and volumized in a few strokes. doesn't clump or flake and lasts the whole day

I have dull flat lashes with two coats I am able to achieve pumped up volume with few clumps.

I love this mascara! I love the formula, the color, the application and the tube itself!! I try a lot of mascaras so I only buy this one sometimes but it's the one I truly do recommend, and go back to when I can.

This is one of my all time favourite mascaras and is one that I will go back to time and time again. I love how black it is and it doesn't feel heavy or clumpy on my lashes. It doesn't smudge or flake and still looks great at the end of the day! I hate paying higher than drugstore for mascaras but this one is totally worth the money!

Great mascara! Makes my lashes look beautiful. One of my top 5 mascara choices. Of course the price isn't the greatest, but still a nice treat if you feel like splurging on higher-end beauty products

This product is gold for any girl looking for a mascara that lasts the entire day and does not budge! And when I say, it does not budge, it's from the perspective of a girl with oily eyelids where everything and almost everything budges. This. Does not budge. I had this mascara on all day, partied all night and even fell asleep with it on until the next morning. Usually my raccoon eyes greet me in the morning and remind me of how terrible it is to leave my makeup on all night... but, not this time! I was thoroughly surprised that this mascara did not smudge AT ALL. It left maybe 3 small flakes of mascara near my lower lash line and I'd say, that's pretty remarkable for having left my mascara on for a total of maybe 24 hours. The only downside to this mascara is that it applies more naturally (perfect for day time) and it takes several coats to build up a bolder color.