A thinly-milled, mineral, metallic eye shadow (try saying that five times fast) is pretty much what dreams are made of. This long last formula makes your eyes look bright and awake, especially if you pop it in the inner corner. What is even better is that this product can be used as an insane highlight that will give your skin that wet look. It is also worth mentioning that the Balm has the most amazing packaging, complete with vintage styled images of pin-up girls and dapper men. In Canada, The Balm is sold at Rexall.