P&G’s first multi-chamber laundry detergent, Tide Pods, adds a whole new dimension to laundry, with an innovative look, feel and performance. This revolutionary new three-chamber liquid unit dose form is an ultra-convenient, 3-in-1 laundry product that cleans, fights stains and brightens. Tide Pods delivers unequivocal wins for the consumer, the best overall cleaning experience ever via a combination of great design, performance and convenience, and the customer, with growth by premium product offering and reigniting interest in the category. The consumer-inspired, technology-driven innovation builds onTide’s long heritage of delivering superior cleaning with breakthrough technology.