This new Tide detergent is 65% bio-based and provides customers with the Tide they love along with a more natural product. I am all about safe and natural detergents and fragrances and this new is a step in the right direction for Tide. It's not quite there though, at 65% bio-based and from what I can tell still using a synthetic fragrance, but if you absolutely love Tide and are a loyal fan, I would recommend this option above others in the product line. It performs just as good as the regular product and works well in cold water, but with no dyes, chlorine, phosphates or optical brighteners. I will continue to use my 100% all natural detergent, but I am happy to see that Tide is making an effort to move in that direction.

Please Note: I was recruited to try this product for a reduced price and share my honest review.